Building cultures where people thrive
Work With JLA
JLA
About JL Academy

People. Practice. Culture. Through understanding.

JLA brings together specialist expertise, professional experience and an ethical approach to development to help organisations strengthen people, practice, capability and culture.

What matters to us

Development should create meaningful and lasting value.

Better understanding, stronger practice, safer environments and confident people with the knowledge and support to do their work well.

PURPOSE
Our story

Development with purpose.

JLA was built around a shared belief that effective development starts with understanding the people, organisation and context, then choosing the right response.

That response may be an established specialist programme, bespoke learning, coaching, consultancy, programme design or a combination of expertise working together.

We care about what happens beyond the learning itself: how people use it, how teams develop, how practice changes and how organisations create the conditions for people to thrive.

We combine specialist depth with the flexibility to build development around real people, real practice and real organisational priorities.
FOUNDERS
James and Lisa Hourihan, founders of JL Academy
Our founders

Deep expertise. Complementary perspective.

JLA is led by James and Lisa Hourihan, combining more than three decades of specialist learning and behaviour expertise with healthcare, communication, quality, partnerships and programme development.

Their different professional perspectives strengthen JLA’s ability to work across individuals, teams, organisations and multidisciplinary programmes.

Lead specialist

James Hourihan

Co-Founder • Director • Lead Specialist

More than 30 years of specialist experience in behaviour, Positive Behaviour Management, learning and development, restrictive-practice reduction and organisational practice.

James is the original creator of Timian and has spent more than three decades developing and delivering practical approaches to behaviour support, safer practice, training and organisational development.

His work has taken him globally. James continues to travel extensively to teach, support organisations and work directly with teams and practitioners, reflecting a strong personal commitment to hands-on delivery and meaningful practice.

Alongside his extensive practical experience, James is completing a Senior Leadership MBA, adding further strategic and organisational depth to his specialist expertise.

His work remains grounded in understanding behaviour, supporting safer and more proportionate practice and giving people skills they can use confidently in real situations.

Complementary capability

Lisa Hourihan

Co-Founder • Director

Lisa complements James’ specialist expertise with healthcare, clinical communication, quality, partnerships and programme-development experience.

As a Registered Nurse, Lisa brings experience across clinical practice, safeguarding, assessment, healthcare communication and workforce development.

Within JLA, she supports programme development, partnerships, quality and multidisciplinary delivery, helping connect specialist expertise with wider organisational needs.

Her healthcare and communication perspective adds further depth to JLA’s work across clinical environments, workforce development and complex organisational programmes.

Together, James and Lisa combine specialist depth, healthcare insight, practical learning expertise and organisational perspective with a shared commitment to thoughtful, ethical and useful development.

VALUES
Values & ethics

What we believe shapes how we work.

Our values shape how we listen, design, collaborate, deliver and take responsibility for the work we do.

01

Understand deeply

Context matters. We seek to understand people, behaviour, experience, systems and organisational priorities before shaping the response.

02

Put people at the centre

Development should respect the people receiving support, the professionals delivering it and the environments in which they live and work.

03

Act ethically

Dignity, safety, proportionality, professional responsibility and respect guide the decisions we make and the practice we support.

04

Use evidence & expertise

We bring together evidence, professional knowledge, experience and organisational context to support thoughtful and practical decisions.

05

Collaborate generously

Good work grows through shared expertise, strong relationships and a willingness to connect people, ideas and opportunities.

06

Take responsibility

We care about the quality, coherence and impact of the work we put our name to, from initial design through delivery and evaluation.

PEOPLE
Through Understanding

Understanding changes how we respond.

Behaviour, communication, performance and culture become clearer when we understand the context around them.

Our approach is grounded in professional curiosity: listening carefully, understanding experience and recognising the factors that shape how people respond.

That understanding supports thoughtful decisions, proportionate responses, stronger relationships and environments in which people have greater opportunity to develop and thrive.

Practitioner supporting a young person in a person-centred setting
SAFETY
Genuine psychological safety

Excellence grows where people feel safe to speak, reflect, learn and contribute.

Psychological safety creates the conditions for honest learning, constructive challenge, professional confidence and continuous improvement.

01

Speak

Create space for people to ask questions, raise concerns, share ideas and contribute openly.

02

Reflect

Make reflection a normal part of professional learning, improvement and better decision-making.

03

Challenge

Encourage thoughtful questions and constructive challenge that strengthen practice and organisations.

04

Grow

Support people to develop confidence, capability, judgement and professional excellence.

EXPERTISE
Our expertise

Experience across people, practice and organisations.

JLA’s capability brings together specialist practice, professional development and organisational expertise.

Positive Behaviour Management
Restrictive-practice reduction
Behaviour support
Psychological safety
Debriefing & reflective practice
Clinical communication
Healthcare workforce development
Leadership development
Training needs analysis
Programme design
Organisational development
Evaluation & quality assurance
COLLABORATE
Professionals collaborating and sharing expertise
Our associates

A connected network of specialist expertise.

JLA’s associate network expands the expertise, insight and opportunities we can bring to organisations.

Associates contribute in different ways according to their expertise and the needs of the work. They may deliver directly, advise a programme, contribute to design, support development, connect organisations or help create new collaborative routes.

Face-to-face delivery
Live online delivery
Specialist advisory input
Programme development
Professional collaboration
Partnership & network development

This gives JLA access to a broad multidisciplinary perspective across clinicians, educators, psychological specialists, senior leaders, business expertise and other subject-matter professionals.

DELIVERY
How our values become delivery

A clear path from understanding to impact.

Our delivery model keeps people, purpose and quality connected throughout the work.

Understand
→
Design
→
Assemble
→
Deliver
→
Evaluate
01

Understand

Listen, explore the context and clarify the people, needs and outcomes at the heart of the work.

02

Design

Shape the programme, intervention or development approach around the requirement.

03

Assemble

Connect the people, disciplines, resources and specialist expertise needed for the work.

04

Deliver

Coordinate high-quality delivery with clear communication, responsibility and professional standards.

05

Evaluate

Review impact, listen to feedback and use what we learn to strengthen future development.

ACCOUNTABILITY
Complex delivery

Wider expertise. Clear responsibility.

JLA can act as prime contractor and specialist delivery integrator for work that requires multiple disciplines, different forms of expertise or coordinated programme delivery.

Programme leadership
Multidisciplinary expertise
Mobilisation & coordination
Specialist delivery
Quality assurance
Evaluation & improvement
One coherent programme

Collaboration strengthens what JLA can deliver.

Our multidisciplinary model allows different specialists to contribute their expertise while JLA provides programme direction, coordination, quality and a clear point of organisational responsibility.

THRIVE
What JLA stands for

We believe development should leave people, practice and organisations stronger.

If you are developing people, practice, leadership or culture, we would be pleased to hear what you are working towards.